24-06-2019 21:50 via adage.com

Beats names new CMO

As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday.Beats President Luke Wood noted in a statement that Thorne will “continue to drive Beats as an industry changemaker.”The CMO role has been vacant at the 13-year-old headphone maker since the 2016 departure of Omar Johnson, who left after six yea
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