Bank of America's Meredith Verdone on making brands more human

For all the talk about technology and data, there has been a lot of chatter at the ANA Masters of Marketing about having heart. “The whole notion of humanity is a big theme,” says Meredith Verdone, chief marketing officer of Bank of America. “Are you making your tech more human, or do you have humanity? We are building brands and brands are very emotional things. At the end of the day you have to connect rationally, but also in the heart.”And the heart for BofA she s