Badger & Winters splits with Plan A and JC Penney

When Badger & Winters—the then-independent boutique shop thrust into the spotlight with its 2016 “Women Not Objects” campaign—was acquired by Andrew Essex’s and MT Carney’s Plan A last November, the industry raised a collective eyebrow.The unconventional deal shone a light on both the "alternate" holding company founded by the ex-Droga5 executive and the former president of marketing at Walt Disney Studios, and the agency it acquired, known as a