13-11-2022 14:00 via adweek.com

Backstreet’s Back, Alright, for Downy Rinse and Refresh

Procter & Gamble's fabric softener Downy has a new product on the market: Downy Rinse and Refresh, a clear solution designed to remove foul odors from clothing better than laundry detergent alone. To help promote the item, which is available in two scents--Cool Cotton and Fresh Lavender--Downy has recruited '90s pop royalty the Backstreet Boys...
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