B2B Marketers: Stop Solely Targeting the C-Suite

It's 2017, and every CMO is promising their CEO mountains of Glengarry leads for their sales organization to close. We're not talking about normal, old Glengarry leads, we're talking crme de la crme leadsthe elusive C-suite leads that every marketer this side of Mars is longing for. Sound about right? Anything wrong with this picture? I see you nodding your head yes (well done). Everything is wrong with this picture.The complexity of the b-to-b sale and its continued fragmentation has been docu