01-10-2019 11:00 via adage.com

Audio tech vendor says it can stop digital audio ads from screaming at you

Listening to your favorite song on full blast can be a fantastic, emotional experience. But the same can’t be said about audio ads played at the same volume. It’s a nuisance that’s plagued both terrestrial radio and linear TV. And it’s also one that exists today in digital audio advertising, which grew 23 percent in 2018 to $2.3 billion, according to industry trade group Interactive Advertising Bureau. Yet audio ads have other issues: There's several s
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