30-04-2020 17:15 via feeds.adweek.com

AT&T Consolidates Ad Sales Units by Moving Xandr Into WarnerMedia

AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International. The move, according to AT&T, will give brands and agencies access to "the broadest and most effective advertising solutions" between the two units. However, the Xandr and WarnerMedia ad...
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