Asos Kicks Off 3-Week TikTok Campaign in the U.K., U.S.

Online fashion retailer Asos kicked off a three-week campaign for the U.K. and U.S. on TikTok Monday. The campaign includes an #AySauce branded hashtag challenge, in-feed ads, a bespoke music track and an interactive augmented reality experience created via TikTok's branded effects. Asos worked on the campaign with TikTok and marketing technology agency Byte, and...