As Once-Hyped Magic Leap Flounders, Agencies Say the AR Market Has Passed It By

When B-Reel technology director Eric Heaton first came across the Magic Leap headset at the Consumer Electronics Show in Las Vegas a few years ago, it seemed to be a "super intriguing" fix for many of the limitations of augmented reality at the time. Chris Alick, now vp and creative technology director at Deutsch L.A.,...