As HBO Max Turns 1, the Streamer Mines Its Early Data For Year 2 Growth

WarnerMedia's streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the...