As Apple gains, Fitbit strives for comeback with new marketing push

The holidays are around the corner, and Fitbit is racing toward them with a new product, service and marketing push in a bid to regain the financial health it once enjoyed. The fitness-tracking company, which began selling smart watches two years ago, is releasing the Versa 2, an updated version of an earlier watch design, on Wednesday. The company is also introducing a $9 paid monthly subscription service of health-tracking options, which executives hope will provide a more dependable revenue s