12-07-2019 16:00 via adage.com

Are you ready for a rebrand?

Clients come to our agency with a specific problem: their sales are down, their creative feels dated, their customer numbers have plateaued. Many already have a fix in mind, believing that a new logo or a fresh ad campaign or a website redesign will get them back on track. But these solutions don’t always address the root cause of the brand’s problem. A sharp sales downturn can’t be reversed with a new website alone. We encourage company leaders to take an honest, holistic
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