Are we all facing Netflix syndrome?

Netflix rocked the media world earlier this month when it missed new subscriber projections by half and reported a drop in U.S. subscriptions. Commentators deemed it an inevitable result of the proliferation of streaming services, coupled with consumers being overloaded with content choices as we move from the broadcast to the streaming era.There are lessons here for the marketing world.The explosion of media channels, apps and marketing content seems like a bonanza for marketers. It provides mo