04-10-2019 09:00 via adage.com

Apple's latest update cripples location-based marketing

After taking on companies that track consumers all over the web, Apple has now set its sights on app publishers that track consumers all over the real world. In mid-September Apple released iOS 13, which is a software update offering new features and improvements. Among those changes: It asks users if they want to opt-in to share their location with app makers.The iOS 13 update, for instance, will ask users if they want to allow an app publisher Bluetooth access. Although most people associate B
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