Apple toughens tracking

Apple is tweaking its Safari browser (again) in a move bound to cause fresh headaches for marketers. The change is being made to its Intelligent Tracking Prevention feature, and it will no doubt frustrate advertisers. But it might also move them along to where privacy and digital advertising are heading, due in large part to increasing regulation and the fragmented digital landscape.The anti-tracking feature (“ITP”) prevents the tracking of cookies in the open web. The first iteratio