ANA’s annual meeting begins with major focus on multicultural marketing
For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with media agencies over transparency in contracts.But on Thursday, as he opened this year’s “Masters of Marketing” at the Rosen Shingle Creek resort in Orlando, Liodice abandone
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