Amp spotlight: The future of experiential marketing

“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.” Consumers today not only favor brands that can deliver on personalization and authenticity, but have started to demand it outright. Despite the differences between millennials and Gen Zers,