Amazon up against declining social sentiment this holiday

Amazon’s singing boxes might need to sing a little more cheerfully this holiday season. A recent report from Bain & Co. found that consumer sentiment about the ecommerce giant is declining, something that could prove problematic for the retailer as it enters the crucial holiday selling period.“Consumers are certainly expressing some negativity about Amazon, particularly things associated with the company itself, whether from a corporate or brand-image standpoint,” says Suza