16-08-2019 23:40 via adage.com

Amazon tests ‘top brand’ label for some big-name fashion sellers

Amazon.com Inc. is designating products sold by certain companies as “top brands,” a test that if widely implemented could ease tension between the online retail giant and big-name companies used to favorable positioning at brick-and-mortar retailers.The company appended a “top brand” label to products from Speedo, New Balance, Under Armor and Fruit of the Loom in some product search results, Marketplace Pulse, a New York e-commerce research firm, said on Friday.An Amazon
Read more »