16-07-2019 22:26 via adage.com

Amazon Prime Day boosts rivals’ sales

As Amazon Prime Day winds down, early sales results are showing that consumers are agnostic when it comes to which retailer they're shopping--they're just hungry for deals.The 48-hour-event, now in its fifth year, contributed to a 64 percent increase in sales Monday for retailers with annual revenues in excess of $1 billion, compared with an average Monday, according to early data Tuesday from Adobe Analytics. Last year, when the made-up shopping holiday ran for just 36 hours, sales at such reta
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