Amazon charges brands top dollar to be in its ‘curated’ holiday toy guide

Amazon.com Inc. just released its annual holiday toy guide, telling customers the Lego Disney castle, VTech’s Magical unicorn and more than 100 other items were “thoughtfully curated to help shoppers quickly tackle even the lengthiest holiday shopping lists.”What Amazon doesn’t mention are the millions of dollars it charges the toy industry just to be considered for a spot on the popular gift guide.Amazon sells Holiday Toy List sponsorships for as much as $2 million,