Allstate beefs up its internal agency as more work goes in-house

Allstate, known for putting consumers “in good hands,” is now putting its advertising in those same hands. The insurance giant has formed a 200-person internal creative team–with plans to expand it–as it takes more marketing in-house. The move puts more pressure on its external agencies such as Leo Burnett, which has held the account for 62 years.Leading the in-house drive is longtime agency executive David Hernandez, who recently left Ogilvy to join Allstate as