Allegations about Disney media review make waves

Walt Disney Co.’s recently concluded $2.2 billion global media review—the world’s biggest this year—also has become its most controversial, opening a new front in the ad industry’s transparency debate that paints the marketer/media hybrid client as the bad guy.Three people familiar with the review say there was discussion about winners Publicis Media and Omnicom Media Group “share shifting,” essentially increasing buys from their other clients across Dis