All of the Super Bowl commercials, reviewed
First QuarterQuibi, “Bank Heist”
BBH LA
Score:
A bank heist goes awry when the getaway driver is too distracted watching a Quibi video while he’s waiting for his accomplices. “I’ll be there in a Quibi,” he says, delighted by the “quick bite” content he’s watching on his phone. The video platform, from Jeffrey Katzenberg and Meg Whitman, doesn’t launch until April, when it plans to offer original content that can be consumed in 10 minute
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