11-11-2020 21:22 via feeds.adweek.com

Alibaba Wraps Its First 11-Day Singles Day With $75B

In the past 11 years, Singles Day has become what Joe Tsai, executive vice chairman of Alibaba Group, called the most important shopping day in China. But, in 2020, it has taken on additional significance as an opportunity for brands to flourish after the pandemic--and to capitalize on consumer desire for so-called "revenge shopping." Last...
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