AI Startup Perplexity Drops Hollywood-Caliber Fake Movie Trailer as Its First Ad

Perplexity, a generative artificial intelligence startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight's high-profile National Basketball Association Finals. The seven-figure media buy--during a tentpole broadcast that draws sizable audiences and blue-chip brands--aims to plant Perplexity's flag with mainstream America in the burgeoning tech space. While...