24-10-2019 21:47 via adage.com

Ahead of Peacock streaming launch, NBCUniversal remains in stealth mode

When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of Peacock on a need-to-know basis.Rather than engage in the sort of preliminary hooting and hollering that have colored the build-up of the Disney+ and WarnerMedia apps, NBCU will instead &ldquo
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