Agency Brief is abuzz with 'purpose-driven, branded entertainment'

It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone.But what’s buzzier than all the buzz right now? Arguably, branded entertainment and purpose-driven marketing. The below documentaries for Rebbl and Love Serve Remember Foundation from creative agency Guru—which, by the