04-04-2022 17:14 via adweek.com

Agencies Reveal Their Red Flags When Evaluating New Business Opportunities

Thanks to a series of tweets from Coinbase CEO Brian Armstrong and the subsequent replies from The Martin Agency CEO Kristen Cavallo, a spotlight was put not just on who owns intellectual property from a pitch, but the whole new business process. The majority of creative agencies Adweek spoke to for this story said they'll...
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