Agencies of the future may be unrecognizable—that’s a good thing

To say that 2020 is a year defined by challenges that many of us never saw coming is a fair statement. There is no real comparison to the events of these past few months.As a result, the advertising industry has been in hot water. Agencies find themselves grappling with a stark reality: Clients aren’t spending in media like they used to.According to a recent survey from the Interactive Advertising Bureau, nearly a quarter of media buyers, planners and brands will not begin reinvesting in m