20-10-2023 13:49 via adweek.com

Agencies and Activists Demand B Lab Strip Havas of Its Certification, Update Rules

Activist group Clean Creatives and 26 B Corp-certified agencies submitted an official complaint to B Lab this week in a move that formalizes a growing critique of the global nonprofit within the advertising industry. In a letter, the group asks B Lab to update its certification eligibility rules, a routine process that it's undergoing over...
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