Adweek’s 2020 Experiential Awards Honor Taco Bell Hotel, HBO Activations and More

Prior to the Covid-19 pandemic, experiential was one of marketing's most dynamic and rapidly growing fields. Now the industry is exploring what form such activations can safely and effectively take going forward, and our second annual Experiential Awards suddenly carry an extra layer of celebration--and unexpected poignancy. After all, the campaigns honored by this year's...