Advertising Week Today, Day Two: How McDonald’s is plotting the McRib comeback with McData

Advertising Week New York is back—today is the second of four days—and so is our Advertising Week Today pop-up newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. (By subscribing, you’ll get occasionally pop-up newsletters for various industry events through the year, including Cannes Lions, SXSW and CES.)Day TwoThe second day of Advertising Week New York continued to draw impressive crowds—particularly in the morning. For instance,