ADT’s first in-house campaign aims to change the 145-year-old brand’s narrative

Over its 145-year-old history, ADT has developed an entrenched reputation as a home-security provider. But the company also offers other products, from smart-home integration to mobile security options for small and large businesses, and there consumer awareness is lagging. So as the space grows more competitive, the company is setting out to change that narrative with its first campaign created by its new in-house team and agency-of-record McCann Worldgroup. ADT Chief M