Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now," by agency Alto, features a dead-but-resurrected CEO, Jack, who sings to his employees to shake it up and make up...