Ad Tech Braces for More Investigations Into the Programmatic Supply Chain

A landmark report exploring how advertisers' payments are distributed throughout the complex ad-tech ecosystem has prompted much finger-pointing and some handwringing within the industry. The Incorporated Society of British Advertisers (ISBA) trade body for marketers commissioned PricewaterhouseCoopers to audit more than $120 million in media spend. The report, released last week, found that only 51%...