Ad spend is increasing at a faster rate than previously forecast

What recession? Magna just raised its ad forecasts for 2019 and 2020.Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update of ad forecasts from Interpublic Group of Cos.’ Magna.That is an upward revision from June, when Magna forecast growth of 3.0 percent in 2019 and 5.8 percent in 2020.Vincent Létang, Magna’s executive VP of global market intelligence and author of the report, voices optimism that the U.S. ad market