Ad of the Day: Campy Humor Holds Loctite's Latest Spots Together

Loctite really put a lot of itself into these new commercials. In fact, the company's adhesive and insulation products were used to build the long, continuous sets that give the 30-second spots their unique visual identity. In the first ad below, we learn how Loctite helps contractors and DIYers solve "gap problems." You'll marvel (or not) as the pitchman glides past stylized brick and tile wall mockups treated with Loctite foam. That guy's quite the expert on gaps, and he may even seem a bit fa