Ad Council forming new marketing consultancy called Edge

Relying on its 75-plus years of advertising know-how, the Ad Council is today launching a new strategic consultancy, Ad Council Edge, to aid companies and foundations alike in engaging the public.“This is an opportunity to help brands in their early stages, rather than just in the campaign phase as the Ad Council usually does,” says Derrick Feldmann, the managing director of Ad Council Edge.From Smokey Bear to McGruff the Crime Dog to “Loose Lips Sink Ships,”&nb