Activision Blizzard names first-ever global CMO

Video game giant Activision Blizzard has hired Creative Artists Agency exec David Messinger as its global chief marketing officer. It is a new role for the company, which had been operating with individual marketing leaders for its three business units. The units are Activision, whose titles include “Call of Duty”; Blizzard, which has “Overwatch”; and King, known for “Candy Crush.”Messenger is leaving CAA after more than 15 years, most recently serving as co-h