Across the pet-verse: Building essential brands with data-driven personalization

With all this data at our fingertips, connecting the dots and finding intentional ways to use that data is how marketers can craft meaningful brands essential to their audience. Mars Petcare—home of leading pet nutrition and healthcare brands such as Pedigree, Whiskas and Waltham Center for Pet Nutrition—aspires to be pet parents’ biggest supporter, full stop.
 
Accomplishing this means doubling down on a comprehensive digital strategy that creates customer experiences tha