Accenture Interactive set to buy Droga5

Accenture Interactive today announced it has reached a deal to acquire Droga5, in what it's calling a game-changer for the business.Buying Droga5 could put to rest the notion that consultants pose little threat to ad agencies because they lack creativity. Price was not disclosed.In a press release announcing the acquisition, Accenture called it "an evolution in Accenture Interactive's journey to build a new agency modelone with the power to engineer transformative brand experiences, and infuse