A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.Back in Black
NFL ad pricing has rebounded after last year’s drop, as buyers report that the average unit cost of a 30-second in-game spot purchased in the 2019-20 upfront was up between 5 percent and 10 percent compared to the year-ago bazaar. Dollar volume al