A two-word tweet from Popeyes set the internet on fire

A two-word, unpaid tweet was all it took to send Popeyes into the social media stratosphere last year during the “Chicken Sandwich Wars.” When the brand launched its new chicken sandwich, it was the underdog in the category dominated by Chick-fil-A. The two brands traded barbs on social, then Chickfil-A fired off a tweet that seemed to mock Popeyes for jumping on the bandwagon: “Bun + Chicken + Pickles = all the [heart emoji] for the original.” Popeyes responded with a pe