A nostalgic look back at the Sears 'Spyder 500' wheelie bike

The copy for this Sears “Spyder 500” wheelie bike almost reads like an early ’70s soul jam:
“Butterfly bars, cheater slick tire, bucket banana seat on a lightweight racing bike.” All that’s missing is the diamond in the back, sunroof top. What a beautiful, evocative ad, too. From the crisp white Chuck Taylors on the cyclist to the groovy five-speed derailleur on the 24-inch rear tire, this full-pager evokes a time when Sears was at the height of its retai