14-06-2019 09:00 via adage.com

A Marketer’s Brief guide to Cannes

Marketer participation at Cannes continues to rise, with brands planning to host more panels and events this year. But what exactly do marketers get out of the expensive getaway to the south of France?We address that question on this week's Marketer’s Brief podcast, which features a roundtable of Ad Age journalists breaking down what brands should know heading into this year’s festival. We also discuss how Publicis’ return after its Marcel-driven absence cou
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