A makeover for Lay’s and slime hits the big-time: Marketer’s Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to eschultz@adage.com.Lay’s gets a new look
These days, everything needs to be photo-ready, even that bag of potato chips. Frito-Lay is updating the Lay’s bag for the first time since 2007. Changes include updated food photos taken from a top-down angle that’s more Insta-worthy. The logo itself is a bit smaller and c