A leaked pitch deck reveals how TikTok is trying to woo brands

A gummy bear stands alone on a cardboard-box stage singing Adele. “Never mind, I’ll find … “ The camera holds a close up on the candy performer before it pans out to the audience, revealing a sea of gummy bears. The chorus rings out from the crowd: “ … someone like you.”  And that’s how TikTok is done (#haribo, #haribochallenge). Advertisers could be forgiven if they are not quite sure what to make of TikTok, or even what’s g