6 naming myths that need to be debunked once and for all

Believe it or not, there’s an entire consulting practice around creating brand names for companies and products. Although it sounds fun and exciting, naming is not easy. I've been professionally naming companies, products and services for 18 years, and I've learned that it's complicated, and the nuances are limitless. Along with those nuances come misconceptions, urban legends and naming myths, some of which I’ll seek to dispel in this piece.1. 'I’ll know it when I see it.'When