14-11-2019 17:00 via feeds.adweek.com

5 Ways Social Commerce Is Changing the Way We Shop

Where, how and what we buy is constantly changing. A scenario where we turn to Amazon's Alexa to order "a dress that Emma Hill wore on her Instagram post from Wednesday" may now be less far-fetched than buying that same dress directly on Instagram from Emma Hill herself. Powered by the Instagram Checkout feature, social...
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